Branding and content that cut through the noise

Your company needs a clear voice and relevant content

The fintech, fraud prevention and cybersecurity spaces are incredibly competitive and dynamic. Your brand needs a clear value proposition and a consistent voice and tone to build authority and create content that earns the attention of customers and potential investors.

You may also need a fresh perspective on your messaging

You’re the expert on your products, markets and customers. But sometimes being so close to the center of the action makes it hard to distill vast amounts of information into effective messaging.

When you work with CKB B2B, you get more than a decade of experience with:

  • crafting content that helps to define B2B tech brands and drive results
  • writing about fintech, fraud prevention and cybersecurity topics in compelling and relatable terms
  • working with internal marketing teams and supporting agencies to ensure a consistent tone and voice in your messaging
  • interviewing C-suite executives and subject matter experts to develop content for thought leadership, marketing content and sales enablement.

Brand Messaging

Define or refine your brand with an in-depth brand positioning statement, competitive analysis, brand voice development, messaging guidance and more.


Thought Leadership

Showcase your team’s expertise and build your brand’s reputation for fresh thinking. We conduct interviews and research to polish your message, tailor it to outlet guidelines and deliver it in your voice and tone.

Our work with thought leadership clients appears in publications including VentureBeat, Fast Company, TechCrunch, CSO Online, CPO Online, Security Boulevard, The Paypers, Payments Source and Merchant Fraud Journal.


Website Copy

Content for the entire Deduce website:

Home and About page copy for Delta Payment Solutions:


Long-form Content: Reports, guides and whitepapers

Work for Abnormal, Sigma360, and Torq:


Short-form Content: Case studies and briefs

Solution brief and case study for Deduce and case study for Abnormal:


Slides, Decks and Scripts

We conceptualize and create content for individual slides, slide decks and accompanying scripts for webinars, live event presentations, pitch decks and sales enablement.


Ready to get started?

We’re ready to help. Contact us.

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