Creating content fast is easy. Creating content that builds your business takes experience and expertise.
Marketing teams and agencies are getting leaner and need to deliver more high-performing content faster. If your team is overwhelmed or your content is underperforming, you need a senior partner for strategy and content to move your business forward without adding headcount.
Let’s TalkWhen should you bring me in as your content partner or fractional head of content?
You’re struggling to balance content quality and volume
Your buyers want specifics. Your cadence demands frequency.
I can help you apply strategies to achieve both.
Your content stalls out in production or review
Unstructured or overly complex review processes can drag out approvals until your content has missed its window.
I can work with your stakeholders to build a timely, compliant review and approval process.
Your executives’ names are on AI-generated content
This is a thought-leadership emergency. Buyers don’t trust obviously AI-written content, and many media outlets won’t run it.
I can help you map and run a thought leadership program that builds trust and visibility.
Your content flywheel is spinning but your brand isn’t gaining traction
Misaligned messaging and legacy visibility strategies undercut your content’s performance.
I audit your content to identify messaging, quality, and AEO/SEO issues and build a plan to fix them.
When you work with me
- You get guardrails for on-brand messaging.
- You can balance content cadence and quality.
- Your content starts creating value faster.
- Your leaders sound authentic and take real positions.
- Your buyers can find and trust your content.
- Your content supports your business goals.
We can start solving your content challenges
in three steps.
We discuss your content goals, wins, and obstacles.
I build a strategy to guide improvements.
We put the plan into action to fix your processes and create the content your team needs.
Trusted by
What I’ve done for other clients
- Comprehensive GTM content for an identity authentication startup from post-launch through pre-transaction before their successful exit through acquisition.
- Dozens of webinars and live event decks and scripts to support fintech executive thought leadership development as part of an international expansion.
- Dozens of independent research campaigns for fintech and professional services brands, from survey questions through report production, press releases, and follow-up thought-leadership content.
- 50+ customer success stories for a cybersecurity unicorn, including interviews with key customer CISOs.
- Hundreds of executive and SME thought leadership interviews and ghostwritten bylines for agency clients, including C-suite leaders of global consulting and technology companies.
What I can handle for you:
- Content strategy
- Messaging development
- Brand guideline development
- Thought leadership
- Customer success stories
- Independent research-driven content
- Referrals to trusted writers, editors, designers, AEO/SEO experts, and US-based PR partners
Hi, hola, and olá!
I’m Casey Kelly-Barton, an experienced content strategist and creator. I grew up in Texas, earned my BA from the UT Austin Plan II Honors Program with a concentration in Spanish language, and moved to Portugal in 2023.
Since 2012, I’ve helped businesses from lean startups to global enterprises create content that achieves their business goals. The clients I enjoy working with the most have complex products that need clear messaging and international clients who need messaging to support expansion into the US.