Create content that drives business outcomes
You don’t need a bigger hiring budget to solve your content challenges. You need a senior content partner who can deliver a strategy and content to support your business goals without adding headcount.
Marketing teams are getting leaner and they need to deliver high-performing content faster. Creating content fast is easy. Creating content that drives business outcomes takes experience and expertise.
Let’s TalkWhen should you bring me in as a content partner or fractional head of content?
You’re struggling to balance content quality and volume
Your buyers want specifics. Your cadence demands frequency.
I can help you apply strategies to achieve both.
Your content stalls out in production or review
Unstructured or overly complex review processes can drag out approvals until your content has missed its window.
I can work with your stakeholders to build a timely, compliant review and approval process.
Your executives’ names are on AI-generated content
This is a thought-leadership emergency. Buyers don’t trust obviously AI-written content, and many media outlets won’t run it.
I can help you map and run a thought leadership program that builds trust and visibility.
Your content flywheel is spinning but your brand isn’t gaining traction
Misaligned messaging and legacy visibility strategies undercut your content’s performance.
I audit your content to find what’s holding it back and make a plan to fix it.
When you work with me
- You can balance content cadence and quality.
- Your content starts creating value faster.
- Your leaders sound authentic and take real positions.
- Your buyers can find and trust your content.
- Your content supports your business goals.
We can start solving your content challenges
in three steps.
We discuss your content goals, wins, and obstacles.
I build a strategy to guide improvements.
We put the plan into action to fix your processes and create the content your team needs.
What I’ve done for other clients
- Comprehensive GTM content for an identity authentication startup from post-launch through pre-transaction before their successful exit through acquisition.
- Dozens of webinars and live event decks and scripts to support fintech executive thought leadership development as part of an international expansion.
- Dozens of independent research campaigns for fintech and professional services brands, from survey questions through report production, press releases, and follow-up thought-leadership content.
- 50+ customer success stories for a cybersecurity unicorn, including interviews with key customer CISOs.
- 100s of executive and SME thought leadership interviews and ghostwritten bylines for agency clients, including C-suite leaders of global consulting and technology companies.
What you can hand off to me:
- Content strategy
- Brand guideline development
- Thought leadership
- Customer success stories
- Independent research-driven content
- Referrals to trusted writers, editors, designers, AEO/SEO experts, and US-based PR partners