Working with Me
Hi, hola, and olá. I’m Casey Kelly-Barton, an experienced content strategist and creator. I grew up in Texas, earned my BA from the UT Austin Plan II Honors Program with a concentration in Spanish language, and moved to Portugal in 2023.
Since 2012, I’ve helped businesses from lean startups to global enterprises create content that achieves their business goals. The clients I enjoy working with the most have complex products that need clear messaging and international clients who need messaging to support expansion into the US.
Your customers need content that’s clear and credible
You can bring me in as a fractional head of content to own strategy and execution. You can also hand off specific projects like a customer story series, executive thought leadership campaigns, and independent research surveys and reports. Whatever your needs, you get content that comes back right for faster time-to-value.
What does that mean for you? I can:
- Build or improve your strategy for creating and distributing content that aligns with your business goals.
- Lead interviews with your executives, SMEs, and key customers to create thought leadership, research reports, customer success stories, and other assets that build visibility and trust.
- Deliver content that simplifies complex topics without sacrificing accuracy so customers understand your value proposition.
- Share findings that help your sales and customer success teams refine their strategies.
- Develop or refine your brand guidelines so your messaging rests on a stable foundation.
- Coordinate writing, editing, design, public relations, and AEO/SEO work with your internal team or my network of experienced partners.
Why work with me?
I’ve spent the past 10+ years creating content and developing strategies for startups, enterprises, and agencies based in the US, Brazil, France, Spain, and beyond. My work has helped clients build authority, drive growth in the US market, and lead to successful exits.
I’ve helped clients in:
- Enterprise AI
- SaaS
- Cybersecurity
- Banking, financial services, and insurance
- Private equity
- Fintech and payments
- Regtech
- E-commerce technology
- Management consultancy
- IIoT
Para clientes hispanohablantes
Si tu empresa necesita establecer tu marca en el mercado estadounidense, puedo ayudarte. Trabajo en inglés y español (nivel B1) y entiendo lo que las marcas europeas y latinoamericanas necesitan para construir credibilidad con compradores B2B en Estados Unidos. Escríbeme para hablar sobre cómo posicionar tu negocio en el mercado más competitivo del mundo.
Para clientes lusófonos
Se a sua empresa precisa de estabelecer a marca no mercado norte-americano, posso ajudar. Trabalho em inglês e português (nível B1) e compreendo o que as marcas europeias e brasileiras precisam para construir credibilidade junto de compradores B2B nos Estados Unidos. Entre em contacto para falarmos sobre como posicionar o seu negócio no mercado mais competitivo do mundo.
Your content should work even harder than you do
Book your discovery call to talk with me about your business goals and how your content can move them forward.